Feeds:
Posts
Comments

Archive for April 9th, 2009

Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
========================================================================
I agree advertising can tell us a lot about the country. Advertising is just like a mirror that reflects detailed information of the host country in which it exists.

For example in Singapore, feature films in a cinema are supported by a “first half” consisting entirely of commercials. People hurry-up into the cinema so as not to miss any, and are excited when a new one appears. The ads are part of the program, a capitalist’s dream. Although both countries show a significant tendency to use more symbolic values than product attribute values in retail advertising. Moreover, the value “individualism” is used more often in television commercials shown in Singapore than in Malaysia. This is likely due to the fact that Malaysia is still hesitant to promote values that are perceived to run counter to established conventions. As for Singapore, the government has been relatively neutral in advertising content as long as religion, language and race are not exploited. Most commercials therefore tend to portray materialistic pursuit. Television commercials shown in Malaysia do not carry the value “sex” and “work”, whereas those shown in Singapore do not portray the value “leisure”.

For example, Japanese advertising is totally different of that of in Europe. Japanese television advertising is dominated by 15–second spots; therefore long narrative stories are not commonplace. In fact, most commercials opt to tell short stories or represent brief scenes. Japanese commercials do not seek to tie up all loose ends, in the same way that most western commercials do. Whereas Western advertising seeks to be much more comprehensive, tying up the creative idea, product story and narrative.

Summarizing, advertising tells lot about the host country. –(278 Words)

Read Full Post »

Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.

===============================================================

I agree to the latter view point that advertisements tell us about the new products available that may improve our lives.

Advertising is a means of communication to masses about the products that are available in the markets. Depending upon the individual need, one can buy and make use of those. Before a decade Personal Computers, were advertised comprising of Central Processing Unit, and Monitor to be put on working desk. Those were popularly knows as Desk-Tops. Now personal computers are advertised as small, compact, mobile, light weight, Note Pads those are known as Lap-Tops can be carried any where and operated by putting on our lap. Now introduction of laptops in the offices has made a great saving of space, more people can work in the same area, and because of the improved features of the Laptops as compared to old model PC’s, work efficiency of the people has increased. They give more output with less effort of the person working.

Advertising is a powerful tool in the Business. Several Industrial Trade Fairs, IT Fares, Health and Fitness Fare, Educational Fare, Automobiles Fare, Fashion Fare etc are organized and conducted periodically. The basic idea behind these fares is to communicate masses about availability of the newer products, their new features etc. This facilitates customers to buy the products as per their respective needs.

It is absolutely wrong to say that advertisements motivate us to buy things that we do not need. After-all buying is one’s mature decision; buying any unwanted thing is sheer childish

In a nutshell advertising is a powerful means of mass communication and that keeps the population well informed about the latest product available which can be bought by individuals if they need.

(287 Words)

Read Full Post »

Advertising is all around us it is an unavoidable part of everyone’s life. Some people say advertising is a positive part of our lives while others say it is negative. Discuss both the views and give your opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You must write at least 250 words.
============================================
Advertising is an integral and a vital aspect of business sector. Advertisements are the means to communicate to masses by large, about the latest products and services available. Advertisements are the information and help to masses. Advertisements promote and enhance business and thereby economy of the nation.

However some advertisements of sleek undergarments of ladies are made highly sexy in appearance. Those advertisements are displayed in the form of huge hoardings by side of roads and on freeways. Those divert attention of drivers and result into road mishaps. Secondly those advertisements while aired on television are seen by children and those have negative and undesirable impact on the tender minds.

Some advertisements of Alcoholic beverages, Cigarette, Cigars and Tobacco products (popularly known as GUTKHA in India) are the most detrimental. By seeing these, viewers regardless of their age are tempted to use them and they finally fall into the trap of addiction and ruin their health.

Many advertisements of soft drinks like Coke, Pepsi etc are aired on TV with great exaggeration. Showing the consumer burning his clothes in flames and jumping from a tall building top and yet safely landing on the ground without even getting a bruise. This is absolutely unnatural and trick photography. This had bad effect on the minds of younger generation. In many cases, boys in the process of imitating the said advertisement set their clothes on fire and jumped down to the ground and all of them died. This is most pathetic.

In conclusion while advertising is an essential tool for enhancement of businesses, care must be exercised not to generate misleading advertisements or very sexy advertisements that can prove injurious.
(277 Words)

Read Full Post »