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Archive for the ‘Mass Communication’ Category

Talk about something you and your family enjoy doing together. Describe it and explain why you all enjoy it.
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Something that I enjoy with my family is watching Television shows. We prefer to watch live telecast of games and sports mainly Cricket and Tennis. In addition we prefer Laughter Shows that is a very good amusement after the day’s monotonous and tiring jobs. Also TV is a means of mass communication. It is a mode of information and entertainment too. So we get latest information through TV and can keep pace with the time. Besides there are many exclusive business channels that give minute-by-minute information on Stock Markets & the Business World. Educational, Training & Developmental programs aired on TV. These are pretty beneficial for the community and especially students. Many awareness programs on Health & Environment play very important role in our lives. Hence I prefer and enjoy watching TV Programs with my family.

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Talk about a positive experience with learning or using English. Describe the experience and say why it was a positive one.
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I have a profound passion for English Language. Hence I acquired a good knowledge, fluency and command over reading, writing and speaking English. I enjoy learning more and more new words and expand my vocabulary. The positive aspect of my knowledge of English is that I have always been chosen for very important assignments of negotiating with Ministers and Collectors of various States. This has been highly motivating and giving me deep sense of satisfaction accomplishment. Besides I always have the opportunity of dealing with foreign experts and nationals regarding work of my company. Also I have been getting assignments of Training and Development. The positive aspect of my knowledge of English is that since I have been fulfilling these assignments successfully I have been rewarded by way of Promotions and Salary Increments. Today I run private coaching classes for IELTS, TOEFL and Spoken English and various organizations call me for imparting Training to their staff and officers.

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My favourite book is “The Quick and Easy Way to Effective Speaking” By Dale Carnegie. This book teaches most modern techniques for dynamic communication and influencing people in business. What to say, how to say, and most importantly what not to say. Although we all communicate still misunderstanding and conflicts do prevail. By reading this book one can communicate effectively and with minimum or no misunderstandings or conflicts. It teaches communication on work and business front and also on family and social front. One learns to communicate effectively without misunderstandings and conflicts. In addition this book enlightens the subject of self confidence which plays a vital role in day to day communication, communication in interviews, one to one communication, and mass communication, communication with press and media and public address. In nutshell this book covers almost all aspects of communication in depth. Communication is my passion hence this book is my most favourite book.

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Advertising is all around us it is an unavoidable part of everyone’s life. Some people say advertising is a positive part of our lives while others say it is negative. Discuss both the views and give your opinion. Give reasons for your answer and include any relevant examples from your own knowledge or experience. You must write at least 250 words.
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Advertising is the positive part of our lives as it is an integral and a vital aspect of business sector. Advertisements are the means of mass communication about the latest products and services available. Advertisements promote and enhance business and thereby economy of the nation.

However some advertisements of sleek undergarments of ladies are made highly sexy in appearance. Those advertisements are displayed in the form of huge hoardings by side of roads and on freeways. Those divert attention of drivers and result into road mishaps. Secondly those advertisements while aired on television are seen by children and those have negative and undesirable impact on the tender minds.

Some advertisements of Alcoholic beverages, Cigarette, Cigars and Tobacco products (popularly known as GUTKHA in India) are the most detrimental. By seeing these, viewers regardless of their age are tempted to use them and they finally fall into the trap of addiction and ruin their health.

Many advertisements of soft drinks like Coke, Pepsi etc are aired on TV with great exaggeration. Showing the consumer burning his clothes in flames and jumping from a tall building top and yet safely landing on the ground without even getting a bruise. This is absolutely unnatural and trick photography. This had bad effect on the minds of younger generation. In many cases, boys in the process of imitating the said advertisement set their clothes on fire and jumped down to the ground and all of them died. This is most pathetic.

In conclusion while advertising is an essential tool for enhancement of businesses, care must be exercised not to generate misleading advertisements or very sexy advertisements that can
Prove injurious.

(288 Words)

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